Why the Web?

Why set up a Web site to advertise your small business or organization? In a nutshell, advertising on the Web allows you to reach a tremendous number of potential customers while expending only a minimal amount of capital.

Advantages of the Web include:

Low Startup and Minimal Recurring Costs

Establishing a Web site to advertise your small business is among the most cost-effective methods of advertising available. A vast majority of our clients spend less than $1,500 on site design and development. Once a site is created, keeping it online costs roughly twenty dollars per month. When compared to traditional forms of advertising such as radio/cable TV spots, print media and the yellow pages, the bargain of Web-based advertising is readily apparent.

24/7/365 Exposure

Twenty Four Hours Per Day. Seven Days a Week. Three-Hundred Sixty Five Days per year. Your investment never sleeps, unlike the one-shot deal of many other mediums.

580,000,000 Potential Customers

According to to a Nielsen/Netratings survey published in 2003, over one-half billion people have Internet access worldwide. No other form of advertising allows you to reach a half billion potential customers for roughly $20/month.

Global Accessibility, Local Visibility

A very minimal investment gives you a presence in virtually every market in the world. Furthermore, with proper search engine optimization, you can position yourself in the view of consumers in your local area who are searching the Web for what you have to offer.

Progressive Image

Having a Web site makes your business appear modern and progressive. If you conduct a Google search, you will likely learn that many of your competitors, even among the smallest of businesses, are already on the Web. Don't be "the last one on the block" to take advantage of this critical new medium.

Allows Your Other Ads to Work Harder

Featuring your web address prominently on other advertisements is a great way to increase their effectiveness and to get more bang for your buck. Establishing a Web site allows you to buy smaller print ads and get the most out of them. Company vehicles and employee uniforms are also great places for your web address.

To learn more about what setting up a Website for your small business can do for you, please contact Integramax.